Google always makes it name to the top news of the internet by making updates and changes to their applications and policies. Its latest move is to release some updates to their search engine algorithms, meaning that it is time to consider how the world of Search engine optimization (SEO) would be affected. What changes are made and how these changes will determine the outcomes to your website? A number of changes were made this week.
Google’s algorithm Penguin is a vital part of their efforts to get better results that are returned by user’s search queries particularly targeting “black hat” optimization such as trading for links that attempt to game the system and boost a website’s search rankings unjustifiably. This significantly differs from the Panda algorithm that targets low quality content. Google refers this update as a “refresh” procedure rather than a major change and notes that it would be available worldwide within a few weeks.
Pirate Update 2
Google’s recently announced its latest update for the anti-piracy system which consists of making some new formats for advertisements that would point people towards legit media they search for instead of websites that share pirated versions.
To ensure that you aren’t affected by the recent pirate update, make sure that you are granted permission for using all the content on your website. Not keeping up with legal practices to share or reuse content would not only get you in legal issues but it may also affect your search rankings and would greatly reduce your website’s visibility for users.